THE ENTRY
In March 2020, as COVID-19 shutdowns separated performers from physical audiences, Timbaland and Swizz Beatz used Instagram Live for a friendly catalog battle. The format grew into Verzuz: live events built around songs, stories, competition, celebration, and audience response.
WHY IT MATTERED
Verzuz transformed social live video into communal appointment viewing, renewed attention to deep catalogs, and created a flexible performance format during a period without conventional concerts.